The hero tag brings with it a sense of commitment over and above that which you see everyday. A lifelong commitment to the greater good and a commitment that often doesn't make sense - even to us.
As fruit growers, we can honestly say that while we may not feel like heroes, we have a responsibility to you and ourselves to make this commitment every time we step onto our orchard. We believe our fruit is some of, if not the best fruit available, but this doesn't happen simply by chance.
Despite our heads often asking us the obvious question "Why are you doing this?", our gut continues to spur us on knowing that without our heart and soul investment into every piece of fruit we produce, the Australian public would not be getting the superior fruit experience that comes from eating a piece of fruit grown in Orange.